How can I make my loyalty program compliant with GDPR/CCPA?

Here is a checklist of action items you will want to make sure you update for your LoyaltySurf campaign to stay compliant with major privacy laws:

  • If importing your existing contacts into LoyaltySurf, make sure that you have their prior consent to communicate.
  • LoyaltySurf persistently stores the following participant data on US servers: email address, first name (if provided), last name (if provided), and IP address. To store only the bare minimum of data, navigate to Campaign Editor > 3. Options and enable strict GDPR/CCPA mode.

For full details on LoyaltySurf's ongoing compliance efforts, please visit https://gdpr.loyaltysurf.io/.

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