How does LoyaltySurf's anti-fraud system work?

Our anti-fraud system assesses participant inputs that are provided when a loyalty action is triggered [via REST API or Zapier].

Once data is submitted to our servers, the new participant's information will be processed and validated through a series of anti-fraud measurements to classify the fraud risk level.

You can choose from two settings to set your referral program's anti-fraud behavior from the Campaign Editor: (1) Loose and (2) Strict.

• Loose: Allow any new participant to join your campaign, even if identified as having a high or medium fraud risk level (fraudsters will always be visibly marked in your dashboard).
• Strict: Completely block all new participants with a high fraud risk level from joining your referral campaign. LoyaltySurf will also assess the behavior and characteristics of new participants during a specific threshold of time, and block them if a suspicious pattern is detected.

Participants will have a fraud tag associated with them if they have either medium fraud risk or high fraud risk:

• Medium fraud risk: There is a good chance the participant is a fraudster; however, our system is not 100% certain. We recommend that you review the participant in detail. 
• High fraud risk: Our system is overly confident that the participant is a fraudster.

Additional anti-fraud tools

In addition, LoyaltySurf also offers additional anti-fraud tools that are available to you within the Campaign Editor - Options page, and on your dashboard:

Blacklist email and IP addresses (with wildcard support) and countries

Blacklisting email addresses and IP addresses support wildcards (e.g, using patterns such as gavin*@hooli.com).

Whitelist email and IP addresses (with wildcard support) and countries

Any values in the whitelist will always override any blacklisted values.

Bulk delete fraudsters from your dashboard

From the top-right More Actions dropdown icon menu of your participants list, you can bulk blast all fraudster participants, along with all their fraudulent participant accounts associated with them.

Manually mark a participant as a fraudster

Marking a participant as a fraudster does not send out any emails or cause any new events to trigger. Find this action in the top-right More Actions dropdown icon menu of the participant page.

Trace the original fraudster of a participant

If a participant has multiple fraud identities, you can reveal the identity of the original fraudster. Find this action in the top-right More Actions dropdown icon menu of the participant page.